Jayem Auto, Tata joint venture likely for developing new vehicles

Coimbatore-based Jayem Automotives is likely to enter into a partnership with Tata Motors for development of new vehicles and products.

J. Anand, Managing Director of Jayem and a former F3 champion, told The Hindu that Tata Motors had collaborated with Jayem to build a new range of performance and special vehicles. A sporty hatchback vehicle, which was displayed at Auto Expo 2016, was developed jointly by the two companies.

“For the new range, a separate company will be formed. The details will be announced soon,” Mr. Anand said. “We have been working with Tata for a long time. We are like an extended arm of Tata Motors. Apart from the hatchback passenger car, a range of performance enhancing kits will be developed by Jayem and Tata Motors.”